- Name: Perry
- Studies:
Institution |
Period: |
Titles/ Diplomas |
University of Sarasota |
1996-2000 |
Doctor of Business Administration |
Xavier University |
1980-1982 |
Master of Business Administration |
The Ohio State University |
1975-1979 |
Bachelor of Business Administration |
- Professional Experience :
Period : |
Place: |
Institution: |
Title: |
Description: |
| 2002-Present |
Tiffin, OH |
Tiffin University |
Dean, School of Business |
Responsible for operations of the School of Business. Scheduling classes; hiring and managing faculty; working with placement office to coordinate internships and job placement; working with admissions office to recruit students; managing School of Business budget; developed School of Business Advisory Committee; created School of Business newsletter. |
| 1990-2002 |
Wilmington, OH |
Wilmington College |
Chair, Department of Business |
Taught a variety of marketing and management classes. Responsible for assisting with the hiring and evaluating adjunct and full-time faculty; evaluating transcripts of transfer students; coordinate department activities between main campus and branch campuses. Designed and taught marketing and management courses for the business community. |
| 1986-1990 |
Newark, OH |
Central Ohio College |
Faculty Member |
Taught various marketing and management classes at a state community college. Planned, organized and advised Newark Campus Marketing Club; consulted with local businesses and government agencies. |
| 1982-1986 |
Cincinnati, OH |
Kalomeres Insurance Agency |
Partner |
Partner/Sales Representative in an established multi-line insurance agency. Sold and serviced current clients; added new customer accounts; hired new sales representatives, clerical staff. |
- Current place of work and title: Tiffin University/Dean, School of Business
- Member of the following professional associations:
Track Chair/Reviewer for the Atlantic Marketing Association conferences.
Reviewer for the Association of Marketing Theory and Practice conferences.
• International Professional Associations:
Reviewer for the International Journal of Sports Marketing & Sponsorship
American Marketing Association
Christian Business Faculty Association
• Written and/ or Published Works in the last 5 years
Peer Reviewed Journals
• Haan, P., Britt, M., and Weinstein, A. (2007). Arrogance in Academe. College Student Journal . 41, 1, 82-92.• Haan, P. and Cruickshank, C. (2006). Marketing Colleges to Home Schooled Children. Journal of Marketing in Higher Education. 16, 2 25-43.
• Haan, P. and Berkey, C. (2006). Puffery: Its Effect on Buyers' Trust in the Sales Dyad. Innovative Marketing. 2, 2, 122-28.
• Gutbezahl, C. and Haan P. (2006). Hospital Service Recovery. Journal of Hospital Marketing & Public Relations . 16, 1/2, 3-14.
• Cruickshank, C. and Haan. P. (2006). Using Non-Cognitive Assessment In College Recruiting: Applying Holland's Self-Selection Assumption. College and University Journal . 81, 3, 31-39.
• Haan, P. (2005). Saving Souls and Selling Sandwiches: The True Bethel Baptist Church. Journal of Biblical Integration in Business: Business Cases with a Christian Worldview . Fall, 46-55.
• Haan, P.C. and Shank, M. (2004). Consumers' Perceptions of Corporate Sponsorship of NFL Stadiums . International Journal of Sports Marketing & Sponsorship , 5, 4, 269-281.
Text book
Ravid, R. and Haan, P. (2008). Practical Statistics for Business . Lanham, MD: University Press of America Inc.
Conference Proceedings and Presentations
Millar, J., Haan, P, Li, L and Ma, F. (2008). Planning and Implementing a Successful Visiting Scholar Program. Educational Session. Association of Collegiate Business Schools and Programs. Findlay, OH.
• Haan, P., Dietrich, M. and Mays, L. (2008). The Tiffin Business Club—Romania. In Marketing: At the Crossroads of Theory and Practice , Jerry W. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 256-259.
• Mays, L., Millar, J., Haan, P. and Dietrich, M. (2008). A Shifting Paradigm: From Growth Pains to Opportunities. In Growth and Regrowth, Association of Collegiate Business Schools and Programs Annual Conference, New Orleans, LA.
• Witzig, L. and Haan, P. (2008). Online Branding: Strategies for Non-profit organizations. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Borsani, N. and Haan, P. (2008). Ethics in Branding. In Expanding Marketing Horizons Into the 21st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Haan, P. and Tiell, B. (2007). Home Run! Brining Big Hitters Into the Classroom. Association of Collegiate Business Schools and Programs Annual Conference, Orlando, FL.
• Huebner, R. and Haan, P. (2007). Ethical Issues in Data Mining in Marketing. In Marketing: Creates , Rebuilds and Maintains Organizations , Jerry W. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 1-6.
• Isaac, J. D. and Haan, P. (2007). Issues in Minority Target Marketing: A Look at the Tobacco Industry. In Marketing: Creates , Rebuilds and Maintains Organizations , Jerry W. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 7-12.
• Mays, L. and Haan, P. (2007). Maximizing Business-University Partnerships: A Model for Integration. Association of Collegiate Business Schools and Programs Annual Conference, Orlando, FL.
• Haan, P. (2007). An Exploratory Study of the Sponsorship of a Small Town Road Race. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Heinze, T. and Haan, P. (2007). A Review of the Analysis of the Methodological Approaches Utilized to Measure Advertising Effectiveness. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Loundsbery, H. K. and Haan, P. (2007). Employer Branding and the Success Equation. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Testa, D. and Haan, P. (2007). Language Mining with MySpace and Friends. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Luton, W. B. and Haan, P. (2007). Ethics in Marketing Pharmaceuticals Using Direct-to-Consumer (DTC) Advertising. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Sherman, D. L. and Haan, P. (2007). Marketing Strategies of NASCAR Sports Sponsorship. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice.
• Haan, P., Chintala, G., Kirchner, L. and Krintzline, C. (2006). A Qualitative Assessment of Student Centeredness. In Marketing: Southern Roots…Global Reach , Jerry R. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 411-415.
• Haan, P. and Callahan-Howell, K. (2006). Arrogance in Business: A Biblical Perspective. In Influencing National Character Through Business Ethics and Values , Christian Business Faculty Association, 47.
• Haan, P. and Platt, K. (2006). Leveraging Technology for Physician Relationships: Pharmaceutical Companies Moving to E-Detailing and Electronic Customer Relationship Management. In Marketing: Southern Roots…Global Reach , Jerry R. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 261-265.
• Peterson, J. and Haan, P. (2006). Trends in Marketing Admissions in For-Profit Universities. In Marketing: Southern Roots…Global Reach , Jerry R. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 247-252.
• Anderson, C. and Haan, P. (2006). Entrepreneurial Marketing and Business Sustainability. In Marketing: Southern Roots…Global Reach , Jerry R. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 337-342.
• Klammer-Kruse, S.L. and Haan, P. (2006). Reaching Out to the Medically Underserved. In Marketing: Southern Roots…Global Reach , Jerry R. Wilson, ed., Atlantic Marketing Association, Georgia Southern University, pp. 177-182.
• Haan, P. (2006). Puffery and Statistics: A Match Made in (Slightly Below) Heaven. Argosy University/Sarasota Spring Business Conference .
• Edmonds, S. and Haan, P. (2006). Marketing Strategies: Integrating Customer Relationship and Partner Relationship Management. In Enriching Theoretical and Practical Understanding of Marketing , Joe Chapman ed, Ball State University, 200-204.
• King, V. and Haan, P. (2006). Applicability of Marketing Strategies and Management Frameworks to E-Government Services. In Enriching Theoretical and Practical Understanding of Marketing , Joe Chapman ed, Ball State University, 125-128.
• Sanchez, C. and Haan, P. (2006). Social Marketing: Is It Making A Difference? In Enriching Theoretical and Practical Understanding of Marketing , Joe Chapman ed, Ball State University, 404-410.
• Warren, L. and Haan, P. (2006). Marketing Strategies to Manage Network Intrusions: Don't Risk the Corporate Reputation. In Enriching Theoretical and Practical Understanding of Marketing , Joe Chapman ed, Ball State University, 184-188.
• Cruickshank, C. and Haan, P. (2005). Applying Non-Cognitive Assessment to Recruiting and Retaining Students. American Association of Collegiate Registrars and Admissions Officers' Strategic Enrollment Management (SEM XV) Conference . Chicago, November 16.
• Watson, K. and Haan P. (2005). Pal's Sudden Service After the Malcolm Baldridge Award: What Can We Do For an Encore? In Proceedings of the North American Case Research Association , Patricia Holman and Tom Hinthorne, eds., 19, 1, p. 133.
• Haan, P. (2005). The Implications of Puffery in Advertising. In Expanding Marketing Horizons Into the 21 st Century , Joe Chapman, ed., Association of Marketing Theory and Practice, Ball State University, pp. 248-254.
• Haan, P. (2005). An Examination of Hope and Puffery in Marketing. Argosy University/Sarasota Spring 2005 Business Conference .
